A QUIET East Riding village is doing all it can to combat Third World exploitation.
For the past eight years Cherry Burton has thrown itself into Fairtrade Fortnight with unmatched gusto.
Yesterday's Fairtrade Breakfast at St Michael's Church Centre welcomed a huge crowd of all ages.
It included a large contingent of Guides, Beavers and Rainbows.
First Cherry Burton Guide leader Judy Peirson, 50, said: "We've been involved since Fairtrade started in Cherry Burton. It's very important that young people know a bit about the world.
"They need to know the people who do the work don't necessarily get the money. It does no harm to look for the Fairtrade symbols."
Young Guide leader Vicky Smith, 17, said: "I started off in the Rainbows and we've always celebrated Fairtrade. I always look for Fairtrade.
"Marks & Spencer do it with clothes and places like New Look now offer organic clothing."
Helping Vicky decorate the bunting, 10-year-old Georgia Morgan said: "Me, my mum and my sister all buy Fairtrade bananas and flowers."
Ros Stanley, 62, is the driving force of Cherry Burton Fairtrade, but help comes from all sections of the community.
Nationally, the movement aims to make sure products used in the UK are ethically sourced and producers in Third World countries are paid a fair price.
Cherry Burton volunteer Cathy Westby, 40, who helps with children's events at the church, said: "Our choices make a difference to people's lives. It can be quite complicated, but children seem to be able to understand it.
"We're really thrilled with the number of people who have come out today. The profile of Fairtrade is much higher."
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