Former deputy prime minister and Hull East MP John Prescott has made his own insurance commercial.
The advertisement, for price comparison website moneysupermarket.com is due to be shown for the first time on television tonight, makes fun of his reputation as 'Two Jags'.
It also cashes in on the notorious moment he thumped a voter who threw an egg at him in the 2001 election – by showing him aiming blows at a punchbag.
A tracksuited Lord Prescott is seen in boxing gloves, taking out his frustration at renewing his car insurance on the punchbag, to the song Eye Of The Tiger from the Rocky films.
The former deputy prime minister is interrupted by comedian Omid Djalili, who calls him 'Bruiser' and tells him it is an expensive business insuring two old cars now he is 'no longer running the country' – a reference to the two Jaguars Lord Prescott had in government, one of which was once used to drive him and his wife Pauline the few yards from his hotel to the Labour conference venue.
Djalili suggests the Labour peer, who wears a 'Hull' sweatshirt in the commercial, visit moneysupermarket.com to find a good insurance deal, saying: 'Their deal is a real vote winner – like you used to be?'
'Are you trying to be funny, lad?' Lord Prescott replies – before being knocked over by his punchbag. It is not known how much he was paid for the advert, but experts said it would have been a five-figure sum.
Lord Prescott punched a voter in the Welsh town of Rhyl after being hit by an egg while campaigning for Labour.
It earned him the nickname Two Jabs.
Yesterday, he compared the event to the 'Thriller in Manila' boxing match between Muhammad Ali and Joe Frazier, saying: "I suppose you could say this advert marks the tenth anniversary of my so-called Thriller in the Rhyl-a."
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